Clemson, Nike agree to 10-year partnership extension

Clemson Athletics and Nike recently finalized a 10-year extension to their all-sport partnership valued at more than $58 million, Clemson Director of Athletics Dan Radakovich announced. 

Their Words:

Dan Radakovich: “Nike is one of the premier brands in the world and we’re excited to build upon our relationship. Our brand has grown exponentially in recent years, and this continued partnership will enhance the ‘Power of the Paw’ moving forward.”

Dabo Swinney: “Nike is the clear leader among our student-athletes and recruits and we’re excited to continue to provide our players with the best equipment and technology in the market. We have a tremendous partnership and it’s a difference-maker for our program. Being aligned with a global leader like Nike makes the Paw even more powerful.”

Kit Morris (Sr. Director of College Sports, Nike): “Nike is proud to continue its relationship with Clemson, supporting the Tigers in their continued success. It remains a special honor to serve the student-athletes, teams and coaches at Clemson.”

Brian Fairben (NCAA Business Director, Nike): “We took a team trip to Clemson in 2017 and the thing that stood out to us was ‘family.’ It was amazing to see how they treat the players throughout the entire process. I think it’s a special partnership and we’re going to do some amazing things from a product and marketing standpoint moving forward.”

Jeff Lulay (Brand Marketing Specialist, Nike): “The Clemson brand is amazing. Clemson is like the North Star or the gold standard from the branding and marketing standpoint in how they take our product and bring it to life.”

To learn more: http://clemsontigers.com/nike/